Lecrae Joins the Same Label as Beyoncé, Adele & Pharrell

Christian hip hop rapper Lecrae has joined Columbia Records where they have signed a deal with the artist and Lecrae's Reach Records. At Columbia, the biggest label under Sony Music, Lecrae joins some of the most popular names in music: Beyoncé, Adele, Pharrell Williams, and One Direction.
A "rapper who happens to be Christian," Lecrae has already enjoyed mainstream success-collaborating with hit artists, topping the Billboard charts, and appearing on The Tonight Show. But the Columbia deal takes things to another level.
"That will bring on things like radio airplay, larger tours, more featured placement on digital retailers and large playlists on services like Spotify and Apple Music," said Chad Horton, co-owner of the Christian hip-hop site Rapzilla. "It will get him more into the mainstream areas that he has been trying to break into the last few years."
With the new deal, Lecrae will continue to make music "in conjunction" with Reach. "Ultimately, I think it is both a branding and financial move for not only him but the entire Reach Records label roster," said Horton.
Lecrae's breakthrough album Anomaly, debuted at #1 on the coveted Billboard Top 200 Albums Chart, receiving universal acclaim and making him a force in mainstream hip hop. The Atlanta-based artist, community leader, activist and entrepreneur has helped to revive the genre's conscious sensibility with his message of inspiration.
Nominated for multiple awards throughout his career, Lecrae has blazed an unchartered path, winning two Grammy Awards. His hit single "All I Need Is You," garnered across-the-board acclaim, earning a 2015 Grammy nomination for Best Rap Performance.
Tags : Lecrae lecrae news lecrae new album columbia records adele pharrell pharrell williams Beyonce Beyonce Knowles
Hot Trends
-
Amy Grant, Michael W. Smith and CeCe Winans Announce Christmas Together Tour
-
Brandon Lake to Release New Album "King Of Hearts" on June 13
-
Lauren Daigle Announces Return to the Road in May
-
Here Are Lyrics to Chris Tomlin's "The First Hymn (feat. Ben Fielding)"
-
Exclusive Interview: Kingdom Heirs Explain Their "New Look"
-
Joy Williams Reveals the Real Reason Behind Civil War's Breakup
-
Dru Hammer Tells Her Story of Heartache and Faith via Her Debut Memoir "Hammered"
-
Hillsong Church's First Worship Pastor Geoff Bullock Speaks Up About the Abuses in the Church
-
Mia Fieldes Talks About Her Journey from Hillsong to Songwriter to Her New EP "Ashes"
-
Here Are the Lyrics to Patrick Mayberry's "Give It Back (Live)"
-
Vince Gill Opens Up About Being Sexually Harassed & Releases New Song "Forever Changed"
-
Chester Bennington Dies: Was He a Christian?
-
Ivan Parker Has Cancer and Needs Our Help
-
Unspoken New Self-Titled Album Releasing April 1st, Watch 'Start a Fire' Acoustic Performance Here (VIDEO)
-
Luke Bower Opens Up About How He Came to Christ As He Prepares to Release EP
Most Popular
-
Amy Grant, Michael W. Smith and CeCe Winans Announce Christmas Together Tour
-
Brandon Lake to Release New Album "King Of Hearts" on June 13
-
Lauren Daigle Announces Return to the Road in May
-
Here Are Lyrics to Chris Tomlin's "The First Hymn (feat. Ben Fielding)"
-
Exclusive Interview: Kingdom Heirs Explain Their "New Look"
-
Joy Williams Reveals the Real Reason Behind Civil War's Breakup
-
Dru Hammer Tells Her Story of Heartache and Faith via Her Debut Memoir "Hammered"
-
Hillsong Church's First Worship Pastor Geoff Bullock Speaks Up About the Abuses in the Church
-
Mia Fieldes Talks About Her Journey from Hillsong to Songwriter to Her New EP "Ashes"
-
Here Are the Lyrics to Patrick Mayberry's "Give It Back (Live)"
-
Vince Gill Opens Up About Being Sexually Harassed & Releases New Song "Forever Changed"
-
Chester Bennington Dies: Was He a Christian?
-
Ivan Parker Has Cancer and Needs Our Help
-
Unspoken New Self-Titled Album Releasing April 1st, Watch 'Start a Fire' Acoustic Performance Here (VIDEO)
-
Luke Bower Opens Up About How He Came to Christ As He Prepares to Release EP