NBA’s Kevin Durant Gets Another Mega-Deal from Jay-Z’s Roc Nation; Inks Partnership with Orange Leaf

NBA's Kevin Durant Gets Another Mega-Deal from Jay-Z's Roc Nation; Inks Partnership with Orange Leaf
NBA's Kevin Durant who plays as forward for the Oklahoma City Thunders has just become a partner at Orange Leaf Frozen Yogurt through a deal facilitated by RocNation, the sports and entertainment agency founded and owned by Beyonce's husband Jay-Z (aka Shawn Corey Carter), according to a report from Cliff Brunt of the Associated Press. Durant will reportedly be owning an undisclosed percentage of the Oklahoma City-based company which currently has 321 stores in 40 states, four in Australia and 69 under construction.
Just the other week, RocNation also landed the 2010 NBA MVP Kevin Durant a 10-year endorsement contract with Nike that could fetch more than $300 million for Oklahoma City's star player. RocNation made the mega-deal possible by orchestrating a bidding war between Nike and Under Armour. Since winning the MVP award, according to the Associated Press report, Durant "has re-signed with Nike, Sprint and BBVA Compass, added deals with Orange Leaf and Sparkling Ice and was named the cover athlete for NBA 2K15."
In related NBA news, Durant said that his decision not to join Team USA's FIBA World Cup trip to Spain was prompted by fatigue. His statement to the public reads: "After going through training camp with USAB, I realized I could not fulfill my responsibilities to the team from both a time and energy standpoint. I need to take a step back and take some time away, both mentally and physically in order to prepare for the upcoming NBA season."
For more NBA news, NBA live streaming, as well as for the latest NBA Kevin Durant stats and other NBA Kevin Durant highlights, fans can visit ESPN, Rotoworld, among other sports sites.
Tags : nba nba news nba live streaming nba kevin durant nba kevin durant highlights nba kevin durant mvp nba kevin durant stats kevin durant kevin durant interview interview kevin durant Kevin Durant news kevin durant trade rumors kevin durant rumors nba standings NBA playoffs nba trades nba rumors nba live nba scores nba schedule Kevin Durant shoes kevin durant height kevin durant pictures kevin durant net worth kevin durant twitter kevin durant instagram kevin durant biography Kevin Durant movie Kevin Durant stats NBA 2K15 NBA 2K15 game
Hot Trends
-
Amy Grant, Michael W. Smith and CeCe Winans Announce Christmas Together Tour
-
Story Behind Chris Tomlin's New Song "Is He Worthy?"
-
Brandon Lake Signs with Provident Entertainment
-
Forrest Frank Announces "Child Of God II" Album Coming May 9
-
Kim Gentry Meyer to Release Debut Book, "Herald Reflections," May 6
-
Three of the Best Stories from the Late Ravi Zacharias
-
Joel Vaughn Releases New Song "Testify"
-
Brandon Lake & His Wife Are Expecting Their Third Child
-
Lauren Daigle Announces Return to the Road in May
-
Carlos Santana Talks about How Christian Faith Saved Him After Seven Suicide Attempts
-
Brandon Lake Set to Perform on Jimmy Kimmel Live! with Jelly Roll
-
Megan Danielle Records Her Version of Jelly Roll's "Grace"
-
Frank Sinatra at 100: A Look at His Faith & Life
-
Here Are the Lyrics to Martin Smith's "Joy (What The World Calls Foolish)"
-
Daughter of Crystal Lewis Izzi Ray Releases New Song "Heaven is Your Throne"
Most Popular
-
Amy Grant, Michael W. Smith and CeCe Winans Announce Christmas Together Tour
-
Story Behind Chris Tomlin's New Song "Is He Worthy?"
-
Brandon Lake Signs with Provident Entertainment
-
Forrest Frank Announces "Child Of God II" Album Coming May 9
-
Kim Gentry Meyer to Release Debut Book, "Herald Reflections," May 6
-
Three of the Best Stories from the Late Ravi Zacharias
-
Joel Vaughn Releases New Song "Testify"
-
Brandon Lake & His Wife Are Expecting Their Third Child
-
Lauren Daigle Announces Return to the Road in May
-
Carlos Santana Talks about How Christian Faith Saved Him After Seven Suicide Attempts
-
Brandon Lake Set to Perform on Jimmy Kimmel Live! with Jelly Roll
-
Megan Danielle Records Her Version of Jelly Roll's "Grace"
-
Frank Sinatra at 100: A Look at His Faith & Life
-
Here Are the Lyrics to Martin Smith's "Joy (What The World Calls Foolish)"
-
Daughter of Crystal Lewis Izzi Ray Releases New Song "Heaven is Your Throne"